Culture factor, the: cross-national management and the foreign venture
Auteur :
Neal, Mark
Éditeur :
Palgrave Macmillan
ISBN :
9781349146857
Date de publication :
1 janv. 1998
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale.