Trademarks
Auteur :
Blackett, Tom
Éditeur :
Palgrave Macmillan
ISBN :
9781349147212
Date de publication :
1 janv. 1998
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets.