Creative cost-benefits reinvention: how to reverse commoditization hell in the age of customer capitalism
Auteur :
Dussart, C.
Éditeur :
Palgrave Macmillan
ISBN :
9781349289714
Date de publication :
19 janv. 2011
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations.