Direct sales and direct faith in latin america
Auteur :
Cahn, P.
Éditeur :
Palgrave Macmillan
ISBN :
9781349294411
Date de publication :
28 avr. 2011
Dimensions :
29,7 x 21,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment accounts for the explosive growth of commission-based sales in the developing world.