Storytelling in organizations: from theory to empirical research
Éditeur :
Palgrave Macmillan
ISBN :
9781349311651
Date de publication :
21 août 2009
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.