Alcohol advertising and young people's drinking: representation, reception and regulation
Auteur :
Gunter, B. / Hansen, A. / Touri, M.
Éditeur :
Palgrave Macmillan
ISBN :
9781349314959
Date de publication :
1 janv. 2010
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.