Building stakeholder relations and corporate social responsibility
Auteur :
Fryzel, B.
Éditeur :
Palgrave Macmillan
ISBN :
9781349323777
Date de publication :
26 juil. 2011
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explores how companies engage in CSR activities, how their corporate identity determines the way in which they perceive the stakeholders and, as a result, engage in dialogue-based relations with them.