Rethinking rational choice theory: a companion on rational and moral action
Auteur :
de Jonge, Jan
Éditeur :
Palgrave Macmillan
ISBN :
9781349325535
Date de publication :
1 janv. 2012
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.