Superpromoter, the: the power of enthusiasm
Auteur :
Vogelaar, R.
Éditeur :
Palgrave Macmillan
ISBN :
9781349330171
Date de publication :
1 janv. 2011
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.