Scenario planning - revised and updated: the link between future and strategy
Auteur :
Lindgren, Mats / Bandhold, H.
Éditeur :
Palgrave Macmillan
ISBN :
9781349367825
Date de publication :
1 janv. 2009
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.