Customer loyalty and success
Auteur :
Lynch, J.
Éditeur :
Palgrave Macmillan
ISBN :
9781349395125
Date de publication :
19 juin 1995
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change.