Marketing psychology: the paradigm in the wings
Auteur :
Foxall, G.
Éditeur :
Palgrave Macmillan
ISBN :
9781349398140
Date de publication :
15 sept. 1997
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.