Competitive intelligence
Auteur :
West, C.
Éditeur :
Palgrave Macmillan
ISBN :
9781349418527
Date de publication :
19 sept. 2001
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.