Rolling out new products across international markets: causes of delays
Auteur :
Chryssochoidis, G.
Éditeur :
Palgrave Macmillan
ISBN :
9781349420261
Date de publication :
1 janv. 2004
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments.