Global strategies and local realities: the auto industry in emerging markets
Éditeur :
Palgrave Macmillan
ISBN :
9781349422500
Date de publication :
1 janv. 2000
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers.