Managing green issues
Auteur :
Curtin, T.
Éditeur :
Palgrave Macmillan
ISBN :
9781349422968
Date de publication :
1 janv. 2000
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products.