Sports sponsorship and brand development: the subaru and jaguar stories
Auteur :
Beck-Burridge, M. / Walton, J.
Éditeur :
Palgrave Macmillan
ISBN :
9781349425242
Date de publication :
1 janv. 2001
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.