Raising the corporate umbrella: corporate communications in the twenty-first century
Auteur :
Kitchen, Philip J. / Schultz, Don E.
Éditeur :
Palgrave Macmillan
ISBN :
9781349425327
Date de publication :
1 janv. 2001
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.