Brand medicine: the role of branding in the pharmaceutical industry
Éditeur :
Palgrave Macmillan
ISBN :
9781349425884
Date de publication :
27 avr. 2001
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.