From local champions to global masters: a strategic perspective on managing internationalization
Auteur :
Verdin, P. / Heck, N. Van
Éditeur :
Palgrave Macmillan
ISBN :
9781349426591
Date de publication :
1 janv. 2001
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.