Branding@thedigitalage
Auteur :
Meyers, H. / Gerstman, R.
Éditeur :
Palgrave Macmillan
ISBN :
9781349426652
Date de publication :
14 sept. 2001
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world.