Inclusive branding: the why and how of a holistic approach to brands
Auteur :
Schmidt, Klaus / Ludlow, C.
Éditeur :
Palgrave Macmillan
ISBN :
9781349430154
Date de publication :
1 janv. 2002
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.