Beyond mobile: people, communications and marketing in a mobilized world
Auteur :
Lindgren, M. / Jedbratt, J. / Svensson, E.
Éditeur :
Palgrave Macmillan
ISBN :
9781349430901
Date de publication :
1 janv. 2002
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.