Rhetoric and reality of marketing, the: an international managerial approach
Éditeur :
Palgrave Macmillan
ISBN :
9781349431342
Date de publication :
1 janv. 2003
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide.