Scenario planning: the link between future and strategy
Auteur :
Lindgren, M. / Bandhold, H.
Éditeur :
Palgrave Macmillan
ISBN :
9781349431977
Date de publication :
1 janv. 2003
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy.