Strategic reputation risk management
Auteur :
Larkin, J.
Éditeur :
Palgrave Macmillan
ISBN :
9781349432523
Date de publication :
1 janv. 2003
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent.