Luxury, lies and marketing: shattering the illusions of the luxury brand
Auteur :
Sicard, M.
Éditeur :
Palgrave Macmillan
ISBN :
9781349443079
Date de publication :
1 janv. 2013
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy