Making the compelling business case: decision-making techniques for successful business growth
Auteur :
Messner, W.
Éditeur :
Palgrave Macmillan
ISBN :
9781349464869
Date de publication :
1 janv. 2013
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.