Luxury sales force management: strategies for winning over your brand ambassadors
Auteur :
Merk, M.
Éditeur :
Palgrave Macmillan
ISBN :
9781349467310
Date de publication :
19 févr. 2014
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run.