Evaluation in advertising reception: a socio-cognitive and linguistic perspective
Auteur :
Bullo, S.
Éditeur :
Palgrave Macmillan
ISBN :
9781349468362
Date de publication :
1 janv. 2014
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.