Visual communication theory and research: a mass communication perspective

Auteur : Fahmy, S. / Bock, M. / Wanta, W.
Éditeur : Palgrave Macmillan
ISBN : 9781349472567
Date de publication : 1 mai 2014
Dimensions : 21,6 x 14,0 cm
Langue : Anglais
Pays d'origine : Grande Bretagne

In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

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