Brand romance: using the power of high design to build a lifelong relationship with your audience
Auteur :
Kusume, Y. / Gridley, N.
Éditeur :
Palgrave Macmillan
ISBN :
9781349474813
Date de publication :
1 janv. 2013
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.