Seven sins of innovation, the: a strategic model for entrepreneurship
Auteur :
Richards, D.
Éditeur :
Palgrave Macmillan
ISBN :
9781349492435
Date de publication :
1 janv. 2014
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.