Luxury market in brazil, the: market opportunities and potential
Auteur :
Diniz, C.
Éditeur :
Palgrave Macmillan
ISBN :
9781349492459
Date de publication :
1 janv. 2014
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.