Trendology: building an advantage through data-driven real-time marketing
Auteur :
Kerns, C.
Éditeur :
Palgrave Macmillan
ISBN :
9781349502431
Date de publication :
11 nov. 2014
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.