Retail therapy: making strategic relationships work
Auteur :
Jones, R.
Éditeur :
Palgrave Macmillan
ISBN :
9781349507863
Date de publication :
1 janv. 2003
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. Combining hardcore retail experience with state of the art theory and a steady flow of humour, this is the retail strategy book you've been waiting for.