Sport business in the global marketplace
Auteur :
Westerbeek, H. / Smith, A.
Éditeur :
Palgrave Macmillan
ISBN :
9781349508457
Date de publication :
4 oct. 2002
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.