Added value: the alchemy of brand-led growth
Auteur :
Sherrington, M.
Éditeur :
Palgrave Macmillan
ISBN :
9781349509119
Date de publication :
1 janv. 2003
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies.