Organising knowledge: methods and case studies
Éditeur :
Palgrave Macmillan
ISBN :
9781349512904
Date de publication :
16 déc. 2003
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented.