Culture and positioning as determinants of strategy: personality and the business organization
Auteur :
Ellson, Tony
Éditeur :
Palgrave Macmillan
ISBN :
9781349513437
Date de publication :
1 janv. 2004
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market.