Strategic thinking in tactical times
Éditeur :
Palgrave Macmillan
ISBN :
9781349517084
Date de publication :
1 janv. 2004
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The premise of the book is to provide insight into new ways through which corporations create and execute strategies. They were asked to consider the proposition that strategy is shifting from a product of an élite group of people within the firm to a process that aggregates strategic thinking from all levels of the firm.