Developing strategies for international business: the wrap process
Auteur :
Gillon, J. / Pearson, L.
Éditeur :
Palgrave Macmillan
ISBN :
9781349517121
Date de publication :
21 sept. 2004
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information.