Breaking through: implementing customer focus in enterprises
Auteur :
Vandermerwe, S.
Éditeur :
Palgrave Macmillan
ISBN :
9781349517626
Date de publication :
4 juin 2004
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes.