Religious dimensions of advertising, the
Auteur :
Sheffield, T.
Éditeur :
Palgrave Macmillan
ISBN :
9781349535453
Date de publication :
20 déc. 2006
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.