Beyond good company: next generation corporate citizenship
Auteur :
Googins, B. / Mirvis, P. / Rochlin, S.
Éditeur :
Palgrave Macmillan
ISBN :
9781349540105
Date de publication :
28 janv. 2008
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.