Asian brand strategy: how asia builds strong brands
Auteur :
Roll, M.
Éditeur :
Palgrave Macmillan
ISBN :
9781349543700
Date de publication :
1 janv. 2006
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.