Winning in asia, european style: market and nonmarket strategies for success
Auteur :
Aggarwal, V.
Éditeur :
Palgrave Macmillan
ISBN :
9781349632398
Date de publication :
1 janv. 2001
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives.