Understanding consumer financial behavior: money management in an age of financial illiteracy
Auteur :
van Raaij, W. Fred
Éditeur :
Palgrave Macmillan
ISBN :
9781349713431
Date de publication :
28 juin 2016
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances.