Principles of marketology, volume 2: practice
Auteur :
Aghazadeh, Hashem
Éditeur :
Palgrave Macmillan
ISBN :
9781349720804
Date de publication :
20 mars 2019
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques.