Applying qualitative methods to marketing management research
Éditeur :
Palgrave Macmillan
ISBN :
9781349725069
Date de publication :
16 déc. 2003
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.